Station F · Paris · Building now
The AI platform for B2B vendor discovery and buying intent.
Crisscross uses AI to transform B2B advertising by making visible the most valuable signal in advertising: in-market companies actively selecting vendors.
We’re building the first AI-powered B2B vendor discovery platform — a global taxonomy of vendors, capabilities, categories, and markets that organizes a $6T market and helps buyers move from scattered research to expert vendor matching.
Currently assembling the founding technical and advisory team.
Live vendor-selection signals
Vendors discovered
Capabilities compared
Finalists shortlisted
RFIs submitted
Outcomes matched back to CRM
What we are building
The first global taxonomy of B2B vendors and their capabilities.
Every major breakthrough in digital advertising starts the same way: organize a messy commercial universe, capture the behavior that matters, and turn it into a better signal.
B2B has never had that layer.
Crisscross is building it — a structured map of vendors, categories, capabilities, and markets that helps buyers choose and helps advertisers reach real buying decisions in motion.
How it works
Own the moment companies choose vendors.
Find the right providers faster.
Find, compare, shortlist, and contact the right providers by category, market, capability, and fit.
Reach decisions in motion.
Reach companies while they are actively evaluating vendor options — not after the decision has already passed.
Why now
LLMs make a global B2B vendor taxonomy possible.
B2B services are local, inconsistent, relationship-driven, and constantly changing. Until now, they were too fragmented to map globally.
Crisscross uses AI to structure that market and separate real buying intent from noise — giving advertisers a level of targeting precision that was not possible before.
Founder
Built by an operator at the intersection of advertising, discovery, data, and measurable outcomes.
Crisscross was founded by Richard Lawrence, an advertising and media executive with experience across Amazon Ads, Yahoo, Media.Monks/S4, VideoAmp, and early B2B search.
The company is being built at Station F in Paris, the largest startup campus in Europe.